Our Client is one of the most prestigious Group of Hospitals and ambassador of modern, innovative and reliable health service. For theşr future growing plans, we are looking for a;
Director of Sales Marketing.
Our successful candidate's major responsibilities are;
- In conjunction with field staff and volunteers, develops and implements marketing and public relations activities in targeted markets through targeted audiences;
- Collaborates across Health Strategies to activate and drive visibility for mission programming in Turkey;
- Ensures effective local implementation of field-related marketing activities, and maintains regular communications with internal and external partners, vendors and the Board of Directors;
- Promotes through traditional and social media local activities related to Multi-cultural Health, and Quality Systems Initiatives through consumer, local healthcare trade, and local medical publications, broadcast and online channels;
- Analyzes data and estimates demand for services, identifies potential markets and devise plans to deliver the appropriate message by Increasing organizational awareness through marketing initiatives;
- Interfaces with outside agencies to direct activities or supervise internal marketing staff, supporting them in their assigned duties;
- Establishes Sales & Marketing strategy for reaching diverse audiences with the association’s key messages and cause initiatives;
- Serves as marketing consultant to field staff and volunteers for specific event program and cause initiative promotion;
- Cultivate, influence and manage key partnerships to accomplish specific strategies in targeted communities;
- Recruit, train, and effectively utilize volunteers to represent the products and services with the media, on committees, task forces and coalitions as needed in targeted communities;
- Serve as liaison between affiliate staff and survivor and expert spokespeople, as well as communications volunteers and sponsor contacts, to maximize communication and coordination of efforts;
- Provides market research and analysis to develop strategy for cause/marketing and public relations activities;
- Coordinates communications and marketing staff, marketing-related promotions, mailings, distribution and reporting ;
- Manages local social media presence, including managing social media volunteers/administrators and event-specific promotion;
- Produces various marketing collateral materials and internal communication pieces, such as advertisements, fact sheets, brochures, posters, messaging for social and digital platforms, and scripts for presentations;
- Maintains the integrity of the brand and the identity of the Hospital by developing and/or reviewing/editing various marketing or print materials;
- Alerts field staff about cause/marketing activities as appropriate.
Our ideal candidate will be reporting to Deputy CEO and s/he should have following qualifications:
- Bsc. İn Medicine is a must;
- Min. 10 years of relevant experience in Marketing & Sales in Pharmaceutical Industry and team management;
- Knowledge and experience with the fundamentals of multiple disciplines are needed, including the principles and ethics of public relations, promotion, and marketing and business communications ;
- Excellence in verbal/written communication skills;
- Excellence in verbal/written English skills;
- Strong analytical, problem-solving, organizational and project management skills;
- Ability to deal professionally in a corporate environment and assume responsibility for guiding communication projects and programs from inception through completion;
- Knowledge of the principles and practices of strategic planning, budgeting, and managing work ;
- Demonstrated ability to simultaneously manage multiple, complex projects in varying stages of development under time pressure ;
- Ability to handle negotiation and work in a team environment ;
- Ability to demonstrate good organizational skills and the ability to plan and act independently on projects with minimal supervision ;
- Ability to conceptualize and reason through problems to workable solutions ;
- Ability to work in a fast-paced environment and, as needed, outside standard business hours;
- Ability to real-world challenges with modern theories of leadership and management ;
- Ability to apply contemporary business principles integral to a medical organization;
- Ability to use creative problem-solving skills to make critical decisions;
- Integrate marketing, operations, personnel and financial initiatives.